Marketing Communications Series

DECA's Marketing Communications Series challenges one high-school member to solve marketing-communications problems designed to inform, persuade, or remind a target audience about ideas, experiences, goods, or services. The event combines a 100-question Marketing exam with two judged role-plays and a third role-play for finalists. For each role-play, the participant receives 10 minutes to prepare and 10 minutes to present and respond to the judge. Competition normally advances through association events to the spring International Career Development Conference.